Custom AI Agents for Your Business

An AI agent is software that can read context, reason about it, and take action without being told exactly what to do at every step. Unlike a simple automation that follows a fixed script, an agent assesses the situation and decides what to do next. For example, an AI receptionist agent can understand a caller's question, check a knowledge base, decide the best answer, and book an appointment, all without human involvement.

An AI agent works in three layers. First, it has a knowledge base containing everything it needs to know about your business, products, and processes. Second, it has an orchestration layer that tells it how to approach tasks step by step. Third, it has an execution layer that carries out actions like sending emails, updating records, or booking meetings. The language model in the middle reasons about what to do, but the steps and outputs are controlled so you get consistent, reliable results.

A chatbot follows a decision tree. If the user says X, respond with Y. An AI agent reads the full context of a conversation, checks a knowledge base, and decides how to respond. It is less gimmicky, more purposeful, and backed by real company knowledge. A chatbot breaks when someone asks something off script. An agent handles the unexpected because it can reason about the answer.

Automation does what you tell it. You set up a workflow: when X happens, do Y. It follows the same steps every time. An AI agent decides what to do next based on the situation. If an email comes in, automation might always route it to the same inbox. An agent reads the email, works out what the person wants, checks a knowledge base, writes a tailored response, and steers toward a meeting. Both have their place. I build both, and I can help you work out which one you actually need. If you are looking for deterministic workflows, take a look at my bespoke automation service.

Yes. AI agents can handle customer enquiries via email, chat, or phone 24 hours a day with no emotion, no bad days, and no gaps in coverage. They check your knowledge base for the right answer, respond in your brand voice, and escalate to a human when something falls outside their scope. The people who were handling those enquiries manually can then focus on higher leverage work like closing deals or serving existing customers.

I build AI receptionists and voice agents, cold email autoreply agents, lead classification and scoring agents, customer service agents for email and chat, document and data processing agents, and multi agent systems where multiple AI models review each other's work. If you have a repetitive task that requires reading context and making a decision, there is probably an agent for it.

It depends on the complexity. A single agent that handles one task is a smaller project than a multi agent system that classifies leads, generates personalised responses, and books meetings. I offer three engagement models: a scoping session where I assess your business and recommend where agents would have the most impact, a fixed price build where I develop the agent end to end, and ongoing monthly management. Book a discovery call and I will give you an honest estimate based on what you actually need. For general guidance, see my pricing page.

A straightforward single purpose agent typically takes two to three weeks including the knowledge base setup. More complex multi agent systems take four to six weeks. The biggest variable is the knowledge base. If your business processes are already well documented, it goes faster. If I need to build the knowledge base from scratch by interviewing your team and mapping your workflows, it takes longer. That knowledge base work is where most DIY attempts stall out.

Yes. I use API connections rather than sending your data to public AI tools. The knowledge base is private to your business. I never train external models on your data. For sensitive industries, I can implement additional safeguards like data minimisation and access logging. On a discovery call, I will walk you through exactly how data flows through the system so you know where everything goes.