Bespoke AI Automation Built Around Your Business
Not every problem fits a template. If you have a process, a workflow, or a challenge that does not map to an off-the-shelf solution, we build exactly what you need from scratch.
Book a CallWhy Bespoke Exists
Most AI automation agencies pick a lane. Cold email. CRM workflows. Content repurposing. They build a repeatable service and deliver the same thing to every client with slight variations.
That works for a lot of businesses. But not all of them.
Some problems are specific to your industry, your team structure, your data, or your existing tools. Some workflows are unusual enough that no template exists for them. Some opportunities are obvious to you but would not make sense to anyone who had not spent time understanding your business properly.
That is what this service is for.
What Bespoke Means in Practice
Bespoke does not mean expensive or slow. It means we start with your actual problem rather than fitting you into a category we already know how to deliver.
Most agencies lead with their stack and their process. We lead with yours. The discovery conversation is about understanding what you actually do, where the friction is, and what a successful outcome looks like. The technical approach follows from that.
Make, n8n, direct API integrations, Claude, OpenAI, custom code, or a combination of all of them. We are not committed to a single platform and we do not push clients toward tools that suit us rather than them. The right tool is whichever one solves the problem most reliably.
No proprietary systems that lock you in. No monthly fees to access your own automation. We document everything, hand it over, and make sure your team understands how it works. You are never dependent on us to keep it running.
Not every idea is a good candidate for automation. Some things are too unpredictable. Some are not worth the build cost relative to the time saved. If that is the case, we will tell you in the discovery call rather than scoping a project that will not deliver the ROI you are expecting.
Examples of What We Have Built
These are real categories of bespoke work. Specific client details are kept confidential.
A system that takes raw lead data from multiple sources, runs it through a series of verification checks including email validation, phone lookup, and geographic filtering, scores each lead, and distributes the qualified ones to the right team member or partner automatically. Built for a business with a complex lead routing requirement that no off-the-shelf tool handled correctly.
A system that monitors a defined set of YouTube channels, podcasts, and news sources on a schedule, extracts the key developments, summarises them using AI, and delivers a structured briefing to the team each morning. Built for a business that needed to stay sharp on a fast-moving industry without someone spending hours watching and reading every day.
A system that pulls campaign data from Google Ads, Meta, and LinkedIn, matches it to pipeline and revenue data from a CRM, reconciles naming inconsistencies across platforms, and outputs a live attribution report showing true cost per acquisition by channel. Built for a marketing agency that needed accurate client reporting across a fragmented data stack. See also our Custom Dashboards service.
An end-to-end onboarding system triggered by a contract signature that creates project spaces, briefs the team, sends client communications, sets up billing, and logs everything in the CRM — all without manual intervention. Built for an agency that was losing two to three hours per new client to repetitive admin. See how this relates to Business Process Automation.
A system that receives documents by email, extracts structured data from them using OCR and AI, validates the extracted information against existing records, flags exceptions for human review, and logs the clean data in the relevant system. Built for a business processing high volumes of supplier documents manually.
How the Process Works
Discovery Call
You tell us what you are trying to solve. We ask questions. We get a clear picture of the current process, the tools involved, the data that exists, and what a successful outcome looks like. No commitment required at this stage.
Scoping and Proposal
We put together a clear scope of what we would build, how long it would take, what tools it would involve, and what it would cost. No vague estimates. No hidden extras. You know exactly what you are agreeing to before we start.
Build
We build in stages where possible, showing you working components before the full system is complete. You can see it working before you sign off on it.
Testing and Handover
We test the system against real data before it goes live, document how it works, and walk your team through it. You own the build. We are available for ongoing support if you want it, but it is not a requirement.
What Makes a Good Bespoke Project
Not every request is the right fit for a bespoke build. Here is an honest guide to what works well.
Good candidates
A repetitive process your team does more than a few times a week. Something that follows a consistent pattern even if it feels complex. A workflow that sits across two or more tools that do not currently talk to each other. A problem where the manual workaround is costing your team more than a few hours a week.
Less suitable candidates
Processes that change constantly and have no predictable pattern. Tasks that require genuine human judgement on every instance. Ideas that are at the very early stage and have not yet been done manually even once. Things that would save less than one or two hours a week and are unlikely to justify the build cost.
If you are not sure which side of the line your idea sits on, tell us what it is and we will give you a straight answer. If your need maps to a specific service, you may also want to explore Business Process Automation, Custom Dashboards, or Cold Email Outreach.
Tools We Build With
We use whatever combination of tools solves the problem most effectively.
Automation platforms
- Make.com
- n8n
- Zapier
AI and language models
- Claude
- OpenAI GPT-4
- Gemini
APIs and integrations
- Any tool with a documented API
CRM
- GoHighLevel
- HubSpot
- Salesforce
- Pipedrive
- Zoho
- Close
Project management
- ClickUp
- Asana
- Notion
- Monday.com
- Airtable
Communication
- Slack
- Microsoft Teams
Data and reporting
- Google Sheets
- Airtable
- BigQuery
- Looker Studio
Finance
- Xero
- QuickBooks
- Sage
Custom code
- Python
- JavaScript
If your problem requires a tool not on this list, tell us what it is. If it has an API, we can almost certainly work with it.
Frequently Asked Questions
How do I know if my idea is automatable?
The best way is to tell us what you currently do manually, step by step, and what triggers it. If the process follows a consistent pattern and involves moving data between tools or producing a predictable output, it is almost certainly automatable. If you are not sure, describe it and we will tell you honestly.
How do you price bespoke work?
We scope and price each project individually after the discovery call. We give you a fixed price for a defined scope rather than billing by the hour. You know what it will cost before we start and there are no surprises.
What if the requirements change during the build?
We scope carefully to avoid this, but it happens. We handle minor changes within the agreed scope. Significant additions are discussed and priced separately before we proceed. We never build something different from what was agreed without telling you first.
What if it does not work as expected after launch?
We test thoroughly before handover and include a period of post-launch support in every engagement. If something does not work correctly, we fix it. We stand behind what we build.
How long does a bespoke project take?
It depends entirely on the complexity. A focused single-workflow build can be live in one to two weeks. Complex multi-system builds take four to six weeks or more. We give you a realistic timeline as part of the proposal and we do not commit to timelines we cannot hit.
Can we start small and expand later?
Yes, and we recommend it for complex requirements. Build the first workflow, see it working, then decide whether to expand. Starting small reduces risk and lets you validate the approach before committing to a larger build.
Got a Problem That Does Not Fit Anywhere Else?
Tell us what it is. We will tell you whether we can build it and what it would take. No commitment, no sales pitch. Just a straight conversation about your problem.
Book a Call