Marketing Intelligence Dashboards for B2B Businesses
One live view of every channel, every campaign, and every pound spent. Built bespoke to your business, your brand, and the metrics that actually matter to you.
Book a CallThe Reporting Problem
Most B2B businesses are running campaigns across Google Ads, Meta, LinkedIn, and email while managing their pipeline in a CRM and none of these platforms talk to each other. The result is that nobody has a clear picture of what is actually working.
Your data lives in ten different places
Google Ads is in one tab. Meta is in another. LinkedIn is somewhere else. Your CRM has the conversion data. Your email platform has the engagement numbers. Nobody sees all of it in one place and nobody has time to pull it all together.
Reporting takes hours every week
Someone on your team is manually exporting data from multiple platforms, pasting it into a spreadsheet, formatting it, and building a summary. That work is repeated every week. It produces a report that is already out of date by the time it is sent.
You cannot see which channel is driving revenue
Knowing that Google Ads generated 50 clicks tells you very little. Knowing that those 50 clicks produced three qualified leads that turned into two clients worth £30,000 tells you where to put next month's budget. Most businesses cannot make that connection.
Generic dashboard tools give you generic results
Looker Studio and Power BI are powerful, but they are built for anyone. That means the dashboard ends up looking like every other dashboard, showing metrics that are close to what you need but not quite right, and requiring constant manual adjustment.
What We Build
We do not plug your data into a template and hand it over. We build fully bespoke marketing intelligence dashboards from scratch, matched to your brand, your specific metrics, and how your team actually works.
Every dashboard we build is designed and developed specifically for your business. The layout, the metrics, the visual style, and the logic behind the numbers are all built to your requirements. It looks like your brand, shows your data, and works the way you need it to.
We build role-based access into every dashboard. Your account managers see their clients. Your leadership team sees the business overview. Your clients log in and see only their own data. Everyone gets exactly the right view without being able to see anything they should not.
One live view of spend, impressions, clicks, conversions, and cost per lead across every platform you run. Google Ads, Meta, LinkedIn Ads, and email side by side, updated automatically so the numbers are always current.
We connect your ad platforms to your CRM so you can see the full journey. Which campaigns generated leads, which leads became opportunities, and which opportunities closed. This is how you know your actual cost per acquisition, not just your cost per click.
For agencies managing client campaigns, we build branded dashboards your clients access directly with their own login. They see their numbers in real time. You stop building the same report twelve times a month and your clients get a significantly better experience.
Boards and leadership teams need a different view from the day-to-day marketing team. We build clean, decision-focused dashboards that show revenue, pipeline, CAC, LTV, and month-on-month growth. No noise, just the numbers that drive decisions.
Need a fully bespoke dashboard with custom user logins and branding beyond marketing data? See our Custom Dashboard builds.
How It Works
Data and Requirements Audit
We map every platform you use, identify what data exists and where it lives, and work with you to define exactly what the dashboard needs to show and who needs to see it. We also identify any tracking gaps that would create blind spots.
Data Pipeline Build
We build the automated pipelines that pull data from each source on a schedule and push it into a central data layer. This runs automatically in the background so your dashboard always has current data without anyone touching it.
Bespoke Dashboard Design and Build
We design and build the dashboard to your exact specifications. Branded to your business, structured around your metrics, and built with your team's workflow in mind. Not a template with your logo on it.
User Setup and Handover
We set up user accounts and access controls, walk your team through how to use the dashboard, and document everything. You own what we build and you are not dependent on us to keep it running.
Example Dashboards
Every build is different. These are examples of the kinds of dashboards we have built and the problems they solve.
Full-Funnel Marketing Attribution Dashboard
Pulls spend data from Google Ads, Meta, and LinkedIn. Connects to HubSpot or GoHighLevel for pipeline and conversion data. Shows cost per lead, cost per opportunity, and cost per closed deal by channel and campaign. Updated daily. Used by the marketing team to optimise budget allocation and by leadership to understand true marketing ROI.
Agency Client Performance Dashboard
Built for a marketing agency managing paid campaigns for multiple clients. Each client logs in with their own credentials and sees only their own data. Metrics pulled automatically from Google Ads, Meta, and GA4. Account managers stop building monthly reports manually and clients get real-time access to performance data instead.
SEO and Content Intelligence Dashboard
Pulls data from Google Search Console, Ahrefs or SEMrush, and GA4. Shows organic traffic trends, keyword movement, top-performing content, and conversion rates from organic. Content team uses it to prioritise what to write next based on what is actually working, not guesswork.
Who This Is For
Marketing intelligence dashboards work best for B2B businesses where multi-channel spend, reporting time, and attribution accuracy all affect decisions.
Marketing Teams Running Multi-Channel Campaigns
If you are spending across more than two platforms and manually reconciling the data, a bespoke dashboard will pay for itself within a month in time saved and better budget decisions made.
Agencies Managing Client Reporting
If your team is spending days each month building client reports, automation and a client-facing dashboard cut that to minutes. Your clients get a significantly better experience and your team gets their time back.
Revenue Leaders Who Need Accurate Attribution
If you cannot clearly answer which marketing activities are driving pipeline and revenue, you are making budget decisions based on incomplete information. Attribution dashboards fix that.
Businesses That Have Tried Generic Tools and Found Them Lacking
If you have already been through Looker Studio or Data Studio and found that it does not quite do what you need, a bespoke build is the right next step. We build what you actually need, not what the template allows.
We work with clients globally — primarily the UK, US, Europe, the Middle East, and Asia Pacific. If you also need to automate the underlying business processes behind your marketing data, take a look at our Business Process Automation service.
Data Sources We Connect
We plug into your existing stack. If it has an API or a data export, we can almost certainly pull from it.
Ad platforms
- Google Ads
- Meta Ads
- LinkedIn Ads
- TikTok Ads
Analytics
- Google Analytics 4
- Google Search Console
SEO
- Ahrefs
- SEMrush
CRM and pipeline
- HubSpot
- GoHighLevel
- Salesforce
- Pipedrive
- Zoho
- Close
Email and outreach
- Mailchimp
- Klaviyo
- Instantly
- Lemlist
- ActiveCampaign
Finance
- Xero
- QuickBooks
- Sage
Project management
- ClickUp
- Notion
- Airtable
Automation layer
- Make.com
- n8n
- Google Sheets
- BigQuery
If you use something not on this list, ask us. We work with most tools that have an API.
Frequently Asked Questions
What is a marketing intelligence dashboard?
A marketing intelligence dashboard is a live reporting view that aggregates data from multiple marketing channels — paid search, paid social, organic, email, and CRM — into a single interface, enabling full-funnel visibility without manually pulling reports from each platform. It lets marketing and leadership teams see what is actually driving pipeline and revenue, not just top-of-funnel activity.
What is full-funnel attribution?
Full-funnel attribution is a measurement approach that tracks which marketing touchpoints contributed to a deal closing, from first click through to signed contract — rather than crediting only the last interaction before conversion. Without it, channels that drive awareness and intent get no credit, which leads to budget being cut from campaigns that are actually working.
What is cross-channel reporting?
Cross-channel reporting is the consolidation of performance data from Google Ads, Meta, LinkedIn, and other platforms into a single view with consistent metrics, so performance can be compared across channels without switching between native dashboards. It eliminates the time spent manually pulling and reconciling reports from each platform separately.
How is this different from just using Looker Studio?
Looker Studio is a tool that anyone can use to build a dashboard. What we build is a bespoke system designed specifically for your business, your data, and your team. The difference is like the difference between buying a template website and having one built for you. The end result looks different, works differently, and does not require you to compromise on what you actually need.
Can clients and team members have their own logins?
Yes. We build user authentication and role-based access into dashboards where this is needed. Each user sees exactly what they should see and nothing they should not. This is particularly useful for agencies with multiple clients or businesses with multiple departments.
How long does it take to build?
A focused single-use-case dashboard can be live within one to two weeks. Multi-source builds with attribution modelling, custom logins, and multiple user roles take three to four weeks. We will give you a specific timeline after reviewing your requirements.
Will the data update automatically?
Yes. Once built, the data pipelines refresh on a schedule, usually daily or more frequently depending on the source. Nobody needs to touch anything to keep the numbers current.
What if our tracking is not set up correctly?
We audit this at the start. If there are gaps in your tracking, we flag them and in most cases can fix them as part of the build. A dashboard is only as good as the data going into it, so we take this seriously before building anything.
Do we own the dashboard when it is built?
Yes. Everything we build is yours. We document how it works and hand it over so you are not dependent on us to keep it running. We are available for ongoing support and expansion if you want it, but it is not a requirement.
Stop Guessing. Start Knowing.
Book a call. We will look at your current data setup and show you exactly what a bespoke dashboard would look like for your business — or see our pricing first.
Book a Call