SEO Audits and Keyword Strategy for B2B Businesses
We audit your site, analyse your competitors, and build a keyword strategy around the terms your ideal clients are actually searching for — so the right people find you before they find anyone else.
Book a CallMost B2B Websites Are Invisible to the Right People
Your site might look good. It might load fast. It might even rank for your brand name. But if it is not showing up for the searches your ideal clients make when they have a real problem to solve, it is not doing its job.
Most B2B businesses fall into one of three traps. They target keywords that are too broad and too competitive to rank for. They target keywords that attract the wrong audience. Or they have no real strategy at all and are just hoping Google figures it out.
We fix this by starting with one question: what are the people most likely to hire you actually searching for right now? Everything else follows from that.
What the Audit Covers
We identify the specific search terms that signal buying intent — the searches people make when they are actively looking for a solution, not just browsing. These are the keywords that drive enquiries, not just traffic.
We look at who is currently ranking for your target keywords, what they are doing well, and where their gaps are. If competitors are ranking above you, we find out exactly why — and map a clear path to overtaking them.
We check for the issues that silently kill rankings — crawlability problems, indexing errors, slow page speeds, missing schema markup, and duplicate content. We flag what matters and in what order it needs fixing.
We review your existing pages against your target keywords. We assess title tags, meta descriptions, heading structures, internal linking, and content depth. Where pages are underperforming, we explain why and what to do about it.
Everything goes into a clear written report. Not a spreadsheet of 200 issues with no context. A structured document that tells you what the biggest problems are, what to fix first, and what the expected impact is.
What You Get
You get a written audit report you can hand to a developer, an agency, or bring back to us to implement. It covers your current visibility, the keyword opportunities we have identified, what your competitors are doing, and a prioritised list of actions.
If you want us to handle the implementation — whether that is building new service pages, restructuring your site, or writing SEO-optimised content — we can do that too. See our website design and build service for more on that.
There are no retainer contracts attached to this. The audit is a standalone deliverable. What you do with it is up to you.
Who This Is For
This service works well for B2B businesses that have a website but are not getting meaningful organic traffic. For businesses that are getting traffic but not enquiries, and suspect their content is attracting the wrong audience. For businesses entering a new market or launching a new service who want to build visibility from a solid foundation. And for businesses that have had SEO work done before but are not sure it was targeting the right things.
If you sell to other businesses and organic search is not currently working for you, there is almost certainly a fixable reason.
Once you have the audit, we can also help with implementation through our website design and build service. For ongoing visibility reporting, see Marketing Intelligence Dashboards. For more complex requirements that go beyond a standard audit, Bespoke AI Automation may be the right fit.
Tools We Use
We work with the industry-standard tools for SEO analysis and pair them with AI-powered visibility checks most audits skip entirely.
SEO and analytics
- Google Search Console
- Google Analytics 4
- Ahrefs
- SEMrush
- Screaming Frog
- PageSpeed Insights
We also analyse how your site appears to AI-powered search tools and LLM crawlers, which is an increasingly important visibility channel that most audits ignore entirely.
Frequently Asked Questions
What is a technical SEO audit?
A technical SEO audit is a systematic review of a website's structure to identify issues that prevent search engines from crawling, indexing, or ranking its pages — including crawlability errors, page speed problems, missing schema markup, duplicate content, and broken internal links. It establishes what is currently holding rankings back before any content or link work begins.
What is a keyword strategy?
A keyword strategy is a research-based plan that identifies the specific search terms your ideal customers use, maps each term to the most relevant page on your site, and prioritises which gaps to close first based on search volume, competition, and commercial intent. Without one, pages end up competing against each other or targeting terms nobody searches for.
What is schema markup?
Schema markup is structured data added to a web page's HTML that helps search engines and AI systems understand what the page contains — enabling rich results in Google such as FAQ dropdowns and review stars, and increasing the likelihood of being cited by LLMs like ChatGPT and Perplexity. It is one of the most consistently under-implemented SEO improvements on B2B websites.
How is this different from a generic SEO audit?
Most SEO audits produce a long list of technical issues and keyword suggestions with no clear priority order. Ours focuses specifically on high-intent B2B keywords — the searches that indicate someone is actively looking to buy — and gives you a prioritised action plan rather than a data dump.
Do you only work with B2B businesses?
Yes. Our keyword strategy work is built around B2B buying behaviour, which is different from consumer search patterns. Longer sales cycles, more specific search terms, and different decision-maker profiles all affect the strategy.
Can you implement the recommendations as well?
Yes. If you want us to build new pages, restructure your site, or write the content, we can handle that as a separate project. Take a look at our website design and build service for more detail.
How long does an audit take?
Typically one to two weeks depending on the size of the site and the depth of competitor analysis required. We agree a scope and timeline before starting.
What if my site is brand new with no existing traffic?
A new site is actually a good time to do this, because we can build the keyword strategy into the structure from day one rather than retrofitting it later. We have done this for our own site and for client builds.
How do we get started?
Book a discovery call and we will spend 30 minutes understanding your business, your target clients, and your current visibility. We will give you an honest view of what the audit will cover and what we expect to find before you commit to anything.
Find Out Why Your Ideal Clients Are Not Finding You
Book a free discovery call and we will take a look at your current visibility before the call, so we come prepared with an honest view of where you stand.
Book a Call